We all want to spend time on what fulfils us. We all want to be successful.It stands to reason that is we spend our time in areas that we’re naturally good at, this increases our chances of being fulfilled and successful in what we do.The trouble is, most of us don’t know what we’re best at.If ... [View Post]
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I Failed at School, School Failed me
I Failed at School, School Failed meOver the weekend I watched a video from Gary Vaynerchuk speak about his experience in school and how, as an entrepreneur, it failed him. It struck a deep chord with me. Here’s the video (1 min 26 long):My Story I grew up as a teenager in the countryside ... [View Post]
50 Lessons Signing 100 Global Brands
It’s been a good month at Adludio Since launching this mobile advertising company three years ago, not only have we just celebrated signing our 100th global brand, but we also lifted the crown for ‘Best Advertising/Marketing business at the TechCrunch Europas awards’I still remember signing ... [View Post]
Marketer's Guide to using Tribes to Grow Your Business
Tribal Growth Channels Snapchat, Whatsapp, Dropbox, Airbnb. Over the past decade, there have been countless tech startups from Silicon Valley and beyond reaching escape velocity to millions of users.Companies have achieved this, not through TV ads, billboards, PR or other ‘traditional’ marketing ... [View Post]
A Growth Hacker’s Guide to Blue Ocean Marketing Channels
Over the past decade, there’ve been countless tech startups from Silicon Valley and beyond that have reached escape velocity and acquired millions of users. Think Snapchat, Whatsapp, Dropbox, Airbnb etc.This has been achieved not through TV ads, billboards, PR or other ‘traditional’ marketing ... [View Post]
