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Pete Koomen

How to Best Optimize your Website? with Optimizely's Pete Koomen

How do you know if your website is designed in the best way for your customers? What are visitors to your site not doing? What do you want them to do?

In this interview, recorded at Future of Web Apps London 2011,  I caught up with Pete Koomen co-founder of Optimizely, a market leader in website optimisation software, and discussed how to optimise your website so visitors will click where you want them to.

In this interview you will learn:

  • What is A/B testing?
  • The first test you should do for your startup
  • How to get started with optimising your site using A/B testing?
  • Where you can find the lowest hanging fruit to optimise
  • Some examples of what you should try to optimise first

 Check it out:

Optimizely

Balsamiq

 Your Turn: Have you tried optimising your website before? How did it go? 

Leave your comments below:

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Barry Shaverin: Founder and CEO of Zip World London
Barry Shaverin: Founder and CEO of Zip World London

Most obviously, Howard is great marketer. He knew which channels we should try, when we should try them, how we analyse and how to react to them….as a result we sold a lot of tickets. Which was obviously great for us.

Joel Burgess, Founder and CEO Nutrifix
Joel Burgess, Founder and CEO Nutrifix

Escape Velocity was a game changer for us. The biggest impact on us was that it gave us clear direction of what we need to achieve. It has really massively impacted on my life and given me the clear direction and the sort of tools to manage my business.

Julien Deslangles-Blanch, Regional Director, UK & Germany at General Assembly
Julien Deslangles-Blanch, Regional Director, UK & Germany at General Assembly

Howard has been with us in the past five years and has taught thousands of students. I can say he is a fantastic instructor. Honestly, students just love him.

Jakob Modéer, Entrepreneurship Program Manager, Swisscontact Worldwide
Jakob Modéer, Entrepreneurship Program Manager, Swisscontact Worldwide

Our program consists of Macedonia's top performing startups (some already doing millions in revenue $). When I asked the teams who they would like me to bring in to coach them on growth, Howard's name was proposed. Howard came in and made an overwhelming positive impact and has helped our entrepreneurs grow their businesses to the next level.

Jennifer Maerz, Editor in Chief & Program Chair, The Lean Startup Co
Jennifer Maerz, Editor in Chief & Program Chair, The Lean Startup Co

Howard gave a fantastic keynote at Lean Startup Summit London 2017. His talk blended strategic thinking with practical takeaways that engaged the audience throughout.

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