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Mobile Marketing Mastery: How to Get to the Top of the App Charts

In this video interview, I’m joined by Entrepreneur, Mobile Marketing expert and founder of Mobile Dev HQ – Ian Sefferman

I came across Ian when reading an amazing post he did explaining the fundamentals of mobile app marketing, and I knew he would be the perfect person to discuss the subject of mobile marketing in more detail

In this interview you will learn:
– How to launch your Mobile App in a way to increase the likelihood of success
– How to discover the audience for your Mobile App
– Learn the fundamentals of Mobile Search Engine Optimisation
– A mostly unknown place where the Apple App Store gets its Keywords from (which you should use when marketing your mobile app)
– Why you should launch your Mobile App in a test territory before launching global
– How to use paid mobile marketing usccessfully to get in the top 25 of the Apple App Store
– How many mobile app downloads you need to get into the top of the Apple App Store charts

Check out the Interview here: (p.s. apologies for the echo in parts of the interview, I hope you agree that the awesomeness of the tips shared by Ian far outway the odd echo)

Ian’s Links

His post on Quick Sprout 

Mobile Dev HQ (Ian’s company)

Ian on Twitter

Your turn: Do you have any Mobile Marketing Tips you’d like to share? Post them in the comments below:

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Barry Shaverin: Founder and CEO of Zip World London
Barry Shaverin: Founder and CEO of Zip World London

Most obviously, Howard is great marketer. He knew which channels we should try, when we should try them, how we analyse and how to react to them….as a result we sold a lot of tickets. Which was obviously great for us.

Joel Burgess, Founder and CEO Nutrifix
Joel Burgess, Founder and CEO Nutrifix

Escape Velocity was a game changer for us. The biggest impact on us was that it gave us clear direction of what we need to achieve. It has really massively impacted on my life and given me the clear direction and the sort of tools to manage my business.

Julien Deslangles-Blanch, Regional Director, UK & Germany at General Assembly
Julien Deslangles-Blanch, Regional Director, UK & Germany at General Assembly

Howard has been with us in the past five years and has taught thousands of students. I can say he is a fantastic instructor. Honestly, students just love him.

Jakob Modéer, Entrepreneurship Program Manager, Swisscontact Worldwide
Jakob Modéer, Entrepreneurship Program Manager, Swisscontact Worldwide

Our program consists of Macedonia's top performing startups (some already doing millions in revenue $). When I asked the teams who they would like me to bring in to coach them on growth, Howard's name was proposed. Howard came in and made an overwhelming positive impact and has helped our entrepreneurs grow their businesses to the next level.

Jennifer Maerz, Editor in Chief & Program Chair, The Lean Startup Co
Jennifer Maerz, Editor in Chief & Program Chair, The Lean Startup Co

Howard gave a fantastic keynote at Lean Startup Summit London 2017. His talk blended strategic thinking with practical takeaways that engaged the audience throughout.

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