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how to be creative

How to be Creative (even if you’re not the creative type)?

How can we become a successful creative?

Good news is that it’s not just for creative geniuses, but being creative is a skill that can be learnt by us all.

In this interview I’m joined by Jonah Lehrer, writer for Wired magazine, The New Yorker and author of many books including recently released: Imagine: How Creativity Works – and he shares with us how we can become more creative.

Before you email me/laugh OR email me while laughing – yes I’m aware that you can only see half my head in this interview, unfortunately the tripid slipped a little just before I pressed record. The GOOD NEWS is that you can still make out everything  Jonah says and it’s just TOO GOOD not to share with you just because half my head is missing – Enjoy!  

In this interview you will learn:

  • What is the no.1 most important trait scientists have found to predict success? (hint: it’s not what you think)
  • How to be Creative
  • How choosing easy buy playing hard is so important
  • Why failing fast is so important
  • Why you should never brainstorm and why you should criticise!

 Check it out:

Checkout Jonah’s Book: Imagine: How Creativity Works

Check out Jonah’s Website

Jonah in Wired:

Jonah in the The New Yorker:

Jonah on Charlie Rose (note how Charlie has his whole head in the shots – I must try that sometime 🙂

 Your Turn: What did you take away from this video? Share it in the comments below

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Barry Shaverin: Founder and CEO of Zip World London
Barry Shaverin: Founder and CEO of Zip World London

Most obviously, Howard is great marketer. He knew which channels we should try, when we should try them, how we analyse and how to react to them….as a result we sold a lot of tickets. Which was obviously great for us.

Joel Burgess, Founder and CEO Nutrifix
Joel Burgess, Founder and CEO Nutrifix

Escape Velocity was a game changer for us. The biggest impact on us was that it gave us clear direction of what we need to achieve. It has really massively impacted on my life and given me the clear direction and the sort of tools to manage my business.

Julien Deslangles-Blanch, Regional Director, UK & Germany at General Assembly
Julien Deslangles-Blanch, Regional Director, UK & Germany at General Assembly

Howard has been with us in the past five years and has taught thousands of students. I can say he is a fantastic instructor. Honestly, students just love him.

Jakob Modéer, Entrepreneurship Program Manager, Swisscontact Worldwide
Jakob Modéer, Entrepreneurship Program Manager, Swisscontact Worldwide

Our program consists of Macedonia's top performing startups (some already doing millions in revenue $). When I asked the teams who they would like me to bring in to coach them on growth, Howard's name was proposed. Howard came in and made an overwhelming positive impact and has helped our entrepreneurs grow their businesses to the next level.

Jennifer Maerz, Editor in Chief & Program Chair, The Lean Startup Co
Jennifer Maerz, Editor in Chief & Program Chair, The Lean Startup Co

Howard gave a fantastic keynote at Lean Startup Summit London 2017. His talk blended strategic thinking with practical takeaways that engaged the audience throughout.

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