How can we use Guerrilla marketing to grow our businesses faster and with a smaller budget? What are the best ways to market a green or eco product? Recently I caught up with Shel Horowitz, co-author of book Guerilla Marketing Goes Green and discussed these very things.
In this interview you will learn:
- What is Guerrilla Marketing? How can I use it in my business?
- Why knowing your target market is key to your marketing success (and how to craft your message to fit your target market)?
- What marketing strategies are best to reach green or eco consumers to get success for your product or service?
- How to engage with online communities that fit your product/service?
- What the 3 key questions any green entrepreneur should are?
Check out the Interview here:
Book: Guerilla Marketing Goes Green (ape-ffiliate link)