{"id":116,"date":"2011-06-26T17:42:40","date_gmt":"2011-06-26T17:42:40","guid":{"rendered":"http:\/\/www.startupremarkable.com\/?p=116"},"modified":"2011-06-26T17:42:40","modified_gmt":"2011-06-26T17:42:40","slug":"twitter-marketing-guide-for-startups","status":"publish","type":"post","link":"https:\/\/howardkingston.com\/twitter-marketing-guide-for-startups\/","title":{"rendered":"Twitter Marketing Guide for Startups"},"content":{"rendered":"<div id=\"attachment_117\" style=\"width: 230px\" class=\"wp-caption alignright\"><em><a href=\"https:\/\/ej6wemg7wiw.exactdn.com\/wp-content\/uploads\/2011\/06\/twitter-bird.gif?strip=all&lossy=1&w=2560&ssl=1\"><img decoding=\"async\" aria-describedby=\"caption-attachment-117\" class=\"size-full wp-image-117\" title=\"startup twitter\" src=\"https:\/\/ej6wemg7wiw.exactdn.com\/wp-content\/uploads\/2011\/06\/twitter-bird.gif?strip=all&lossy=1&resize=220%2C161&ssl=1\" alt=\"startup twitter\" width=\"220\" height=\"161\" \/><\/a><\/em><p id=\"caption-attachment-117\" class=\"wp-caption-text\">What&#39;s with the blue bird anyway?<\/p><\/div>\n<p><a href=\"http:\/\/flattr.com\/thing\/364995\/Grow-your-twitter-following\" target=\"_blank\"><br \/>\n<img decoding=\"async\" title=\"Flattr this\" src=\"http:\/\/api.flattr.com\/button\/flattr-badge-large.png\" alt=\"Flattr this\" border=\"0\" \/><\/a><br \/>\n<em>All truths are easy to understand once they are discovered, the point is to discover them &#8211; Galileo<\/em><\/p>\n<p>Love it or hate it \u2013 Twitter is one of the most popular and arguably, most effective, ways to market yourself or your business online. And it AIN\u2019T going away.<\/p>\n<p>I recently been working on a Social Media strategy for a <a title=\"indigital\" href=\"http:\/\/indigital.com\" target=\"_blank\">startup I\u2019m working with<\/a>, and thought it would be be useful to share the steps I went through with you.<\/p>\n<h2><span style=\"color: #993300;\"><strong>In this Twitter marketing guide you\u2019ll learn:<\/strong><\/span><\/h2>\n<ul>\n<li>Why you really need to use Twitter<\/li>\n<li>How to set up an awesome profile<\/li>\n<li>What you should tweet<\/li>\n<li>How to get <strong>lots of followers<\/strong><\/li>\n<li>How to automat bits so it doesn\u2019t drain your time<\/li>\n<li>Some other secret tips and tricks you should know about<\/li>\n<\/ul>\n<p>So if you\u2019ve decided to take the plunge and begin to use Twitter for the first time, or your account has 4 followers and your last tweet was 18<sup>th<\/sup> June 2009 \u2013 <strong>this is the guide for you.<\/strong><\/p>\n<p>After all, if you\u2019re going to use it, you might as well be remarkable at it, right?<\/p>\n<h2><span style=\"color: #993300;\"><strong>Why Use Twitter?<\/strong><\/span> (feel free to skip this bit if you&#8217;re a pro)<strong>\u00a0<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>Ok first off, there\u2019s a lot of rubbish on Twitter: \u2018just cleaning my teeth now\u2019, \u2018watching Glee OMG\u2019 etc etc \u2013 Tweets like this are probably the no1 reason you decided it\u2019s not for you.<\/p>\n<p>Don\u2019t do this<\/p>\n<p><strong>If used correctly Twitter will:<\/strong><\/p>\n<ul>\n<li>Expand your network<\/li>\n<\/ul>\n<ul>\n<li>Bring you visitor to your blog\/website<\/li>\n<li>Bring you leads<\/li>\n<li>Allow you to connect with people you normally wouldn\u2019t be able to<\/li>\n<li>Allow you to build a personal\/professional brand with loyal followers<\/li>\n<\/ul>\n<p>I\u2019m not going to go much more into this, as there are already tons of great posts already about why you should use Twitter already (<a title=\"Twitter\" href=\"http:\/\/www.copyblogger.com\/grow-business-twitter\/\" target=\"_blank\">here&#8217;s a good one<\/a>). I\u2019ll just say the 2 main things that will happen once you start using Twitter (properly)<\/p>\n<ol>\n<li><strong>You\u2019ll make new leads and contacts<\/strong><\/li>\n<\/ol>\n<p>I regularly meet people who tell me they get business through Twitter (that could be jobs, new clients, sales appointments etc). I rarely experience the same with other social networks e.g. Linkedin\/Facebook etc<\/p>\n<p>Remember the age old marketing maxim: <em>People do business with those that they know, like and trust <\/em>\u2013 this is they reason why Twitter (and social media in general) is so powerful \u2013 as it allows you to form relationships easier. Often with &#8216;untouchable&#8217; people.<\/p>\n<p>Consider the following&#8230;. Which is more effecting: replying to a prospect\u2019s tweet to help them find some useful information, or sending them an email offering your services?<\/p>\n<p><strong>2 .\u00a0 More traffic<\/strong><\/p>\n<p>If you have a website or blog, having Twitter following will drive large amounts of traffic to your site. I consistently get approx 30% of my blog traffic from Twitter<\/p>\n<div id=\"attachment_119\" style=\"width: 512px\" class=\"wp-caption alignleft\"><a href=\"https:\/\/ej6wemg7wiw.exactdn.com\/wp-content\/uploads\/2011\/06\/startup-twitter-stats1.png?strip=all&lossy=1&w=2560&ssl=1\"><img decoding=\"async\" aria-describedby=\"caption-attachment-119\" class=\"size-full wp-image-119\" title=\"startup twitter stats\" src=\"https:\/\/ej6wemg7wiw.exactdn.com\/wp-content\/uploads\/2011\/06\/startup-twitter-stats1.png?strip=all&lossy=1&ssl=1\" alt=\"startup twitter stats\" width=\"502\" height=\"138\" srcset=\"https:\/\/ej6wemg7wiw.exactdn.com\/wp-content\/uploads\/2011\/06\/startup-twitter-stats1.png?strip=all&amp;lossy=1&amp;ssl=1 502w, https:\/\/ej6wemg7wiw.exactdn.com\/wp-content\/uploads\/2011\/06\/startup-twitter-stats1-300x82.png?strip=all&amp;lossy=1&amp;ssl=1 300w, https:\/\/ej6wemg7wiw.exactdn.com\/wp-content\/uploads\/2011\/06\/startup-twitter-stats1.png?strip=all&amp;lossy=1&amp;w=384&amp;ssl=1 384w\" sizes=\"(max-width: 502px) 100vw, 502px\" \/><\/a><p id=\"caption-attachment-119\" class=\"wp-caption-text\">Google Never Lies (source Google analytics)<\/p><\/div>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #993300;\"><strong>Setting up an Awesome Profile<\/strong><\/span><\/h2>\n<p>&nbsp;<\/p>\n<p>If you want to be taken seriously and get followers, you need to show everyone you\u2019re human (there\u2019s a lot of spam-bots on Twitter). To ensure people know this make sure you put a little effort into your profile. Don\u2019t worry it\u2019ll only take a few mins and it\u2019s a fun way to show a bit of your, or your company\u2019s, personality.<\/p>\n<p><strong>Quick Profile Checklist. Make Sure You:<\/strong><\/p>\n<ul>\n<li><span style=\"text-decoration: underline;\">Update your bio<\/span><\/li>\n<\/ul>\n<p>This is the main way you\u2019ll attract followers and like minded people\u2013 so make sure you put your key interests\/goals in here.<\/p>\n<p>Be specific in what you do\/want to do and don\u2019t be too vague e.g. startup marketing is my main area so I want to attract others who are interested in this \u2013 I\u2019m not so bothered if corporate exec types follow me or not.<\/p>\n<p>I like to add a little something personal about me too \u2013 to give people a conversation starter if they\u2019re looking for one e.g. I put <em>Loves&#8230;<\/em><em> cinnamon swirls &amp; coffee.<\/em><\/p>\n<ul>\n<li><span style=\"text-decoration: underline;\">Put your website\/blog address<\/span><\/li>\n<\/ul>\n<p><strong> <\/strong> This is how you\u2019ll get lots of lovely traffic direct from Twitter<\/p>\n<ul>\n<li><span style=\"text-decoration: underline;\">Use a Good Profile Picture<\/span><\/li>\n<\/ul>\n<p>Very important.<\/p>\n<p>Did you know we usually decide in the first 2 seconds if we like someone\/something? Malcolm Gladwell goes into the science of this in his awesome book: <a href=\"http:\/\/www.amazon.co.uk\/gp\/product\/0141014598\/ref=as_li_qf_sp_asin_tl?ie=UTF8&amp;tag=howtogetasixp-21&amp;linkCode=as2&amp;camp=1634&amp;creative=6738&amp;creativeASIN=0141014598\">Blink: The Power of Thinking Without Thinking<\/a><img decoding=\"async\" style=\"border: none !important; margin: 0px !important;\" src=\"http:\/\/www.assoc-amazon.co.uk\/e\/ir?t=howtogetasixp-21&amp;l=as2&amp;o=2&amp;a=0141014598\" alt=\"\" width=\"1\" height=\"1\" border=\"0\" \/> (affiliate link). So make those 2 seconds count!<\/p>\n<p>Change your profile pic to a headshot of you smiling. No sunglasses, hats, stupid poses \u2013 unless you\u2019re sure it fits the persona you want to portray. Obviously no tops off\u2013 I actually have a mate (who will remain nameless for fear of mobbing) that thinks it\u2019s cool to use self shots pics of himself with no top on. Dude&#8230;..<\/p>\n<p>i.e. Don\u2019t be <a href=\"http:\/\/twitter.com\/#%21\/shirtlessguy\">this guy<\/a><\/p>\n<ul>\n<li><span style=\"text-decoration: underline;\">Personalise Your Background <\/span><\/li>\n<\/ul>\n<p>Change the background to a cool pic you have that says something about you \u2013 people will appreciate it. Like I did:<\/p>\n<div id=\"attachment_120\" style=\"width: 310px\" class=\"wp-caption alignleft\"><a href=\"https:\/\/ej6wemg7wiw.exactdn.com\/wp-content\/uploads\/2011\/06\/myprofile.png?strip=all&lossy=1&w=2560&ssl=1\"><img decoding=\"async\" aria-describedby=\"caption-attachment-120\" class=\"size-medium wp-image-120\" title=\"startup twitter profile\" src=\"https:\/\/ej6wemg7wiw.exactdn.com\/wp-content\/uploads\/2011\/06\/myprofile-300x155.png?strip=all&lossy=1&ssl=1\" alt=\"startup twitter profile\" width=\"300\" height=\"155\" srcset=\"https:\/\/ej6wemg7wiw.exactdn.com\/wp-content\/uploads\/2011\/06\/myprofile-300x155.png?strip=all&amp;lossy=1&amp;ssl=1 300w, https:\/\/ej6wemg7wiw.exactdn.com\/wp-content\/uploads\/2011\/06\/myprofile-768x397.png?strip=all&amp;lossy=1&amp;ssl=1 768w, https:\/\/ej6wemg7wiw.exactdn.com\/wp-content\/uploads\/2011\/06\/myprofile-1024x529.png?strip=all&amp;lossy=1&amp;ssl=1 1024w, https:\/\/ej6wemg7wiw.exactdn.com\/wp-content\/uploads\/2011\/06\/myprofile.png?strip=all&amp;lossy=1&amp;ssl=1 1306w, https:\/\/ej6wemg7wiw.exactdn.com\/wp-content\/uploads\/2011\/06\/myprofile.png?strip=all&amp;lossy=1&amp;w=384&amp;ssl=1 384w, https:\/\/ej6wemg7wiw.exactdn.com\/wp-content\/uploads\/2011\/06\/myprofile.png?strip=all&amp;lossy=1&amp;w=1152&amp;ssl=1 1152w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><p id=\"caption-attachment-120\" class=\"wp-caption-text\">Any high res picture makes a great background<\/p><\/div>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h2><strong> <\/strong><span style=\"color: #993300;\"><strong>What Should I Tweet?<\/strong><\/span><\/h2>\n<p>&nbsp;<\/p>\n<p>I get asked this question a lot \u2013 and my answer is: <strong><em>whatever is relevant to your audience<\/em><\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>As a rule you should share approx 10 pieces of genuinely useful information before you promote anything about yourself\/your company.<\/p>\n<p>i.e. Remember that time you were at a party and you met someone that just told you how great they were&#8230;. How long did you listen to them? Did you want to talk to them again?<\/p>\n<p><strong>Don\u2019t do this!!<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>Compare this to when you met someone who shared some insider knowledge, or told you about an upcoming event you might be interested in. You probably respected his knowledge and thought &#8216;here&#8217;s someone I&#8217;d be interested in knowing&#8217;.<\/p>\n<p>The same rings true on Twitter.<\/p>\n<p>If you follow a rule to share 10 -1 rule of pieces of useful info before you promote yourself, you won\u2019t go far wrong.<\/p>\n<p><em>Buy what is useful info???? <\/em> <strong>Here\u2019s some ideas:<\/strong><\/p>\n<ul>\n<li>Upcoming events<\/li>\n<li>Interesting blog posts\/books\/podcasts\/videos you&#8217;ve found<\/li>\n<li>Inspirational quotes (<a title=\"Free Quotes\" href=\"http:\/\/www.hubspot.com\/101-marketing-quotes\/?source=email-101-marketing-quotes-p-l-20110622\" target=\"_blank\">here&#8217;s a great free ebook of Marketing quotes if you&#8217;re looking for inspiration<\/a>)<\/li>\n<li>Insider news you\u2019ve heard (everyone loves a secret)<\/li>\n<li>Engaging questions (great way to get market research too)<\/li>\n<li>Discounts\/offers you\u2019ve seen (people love to hear about free stuff)<\/li>\n<\/ul>\n<p><span style=\"text-decoration: underline;\">Top Resource:<\/span><\/p>\n<ul>\n<li>Check out <a href=\"http:\/\/www.digg.com\/\">www.digg.com<\/a>\u2019s \u2018top in 24 hours\u2019 \u2013 people love this stuff<\/li>\n<\/ul>\n<h2><span style=\"color: #993300;\"><strong>Who Should I Follow?<\/strong><\/span><\/h2>\n<p>There\u2019s a huge number of people on Twitter, some more influential\/interesting than others. To make best use of your time you want to be following the movers and shakers in your industry, not the \u2018Billy No Mates\u2019.<\/p>\n<p>These highly influential people are commonly refered to as &#8216;Mavens&#8217;. they&#8217;re people who seek out interesting information and like to share it with others. And people listen to them becuase they have built up a reputation for sharing <em>quality information. <\/em><\/p>\n<p>A good example of a Maven on Twitter is Lady Gaga &#8211; who was reportedly paid $1 million to send <span style=\"text-decoration: underline;\">1 tweet<\/span> about a U.S. brand. <strong>I make that $7,142 a character<\/strong>. Not bad, considering she could have sent it while she was waiting for the kettle to boil.<\/p>\n<p>There are lots of tools to help you find the important people in your industry to follow, my favourites:<\/p>\n<p><a title=\"Twitter\" href=\"http:\/\/twittercounter.com\/pages\/search\" target=\"_blank\">Twitter counter search<\/a> \u2013 simply put in your industry\/interest and see a list of those with most followers. I particularly like the way you can include location and industry in your searches. Follow users with one click.<\/p>\n<div id=\"attachment_123\" style=\"width: 496px\" class=\"wp-caption alignleft\"><img decoding=\"async\" aria-describedby=\"caption-attachment-123\" class=\"size-full wp-image-123  \" title=\"Tweet follow tool\" src=\"https:\/\/ej6wemg7wiw.exactdn.com\/wp-content\/uploads\/2011\/06\/Tweetfollow2.png?strip=all&lossy=1&ssl=1\" alt=\"Tweet follow tool\" width=\"486\" height=\"329\" srcset=\"https:\/\/ej6wemg7wiw.exactdn.com\/wp-content\/uploads\/2011\/06\/Tweetfollow2.png?strip=all&amp;lossy=1&amp;ssl=1 1013w, https:\/\/ej6wemg7wiw.exactdn.com\/wp-content\/uploads\/2011\/06\/Tweetfollow2-300x203.png?strip=all&amp;lossy=1&amp;ssl=1 300w, https:\/\/ej6wemg7wiw.exactdn.com\/wp-content\/uploads\/2011\/06\/Tweetfollow2-768x519.png?strip=all&amp;lossy=1&amp;ssl=1 768w, https:\/\/ej6wemg7wiw.exactdn.com\/wp-content\/uploads\/2011\/06\/Tweetfollow2.png?strip=all&amp;lossy=1&amp;w=384&amp;ssl=1 384w\" sizes=\"(max-width: 486px) 100vw, 486px\" \/><p id=\"caption-attachment-123\" class=\"wp-caption-text\">look for people who tweet regularly, have followers &amp; are relvent to you<\/p><\/div>\n<p><a title=\"Tiwtter tool\" href=\"http:\/\/listorious.com\/\" target=\"_blank\">Lisorious<\/a> Follow lists of interesting people made from other people in your field<\/p>\n<div id=\"attachment_124\" style=\"width: 468px\" class=\"wp-caption alignleft\"><img decoding=\"async\" aria-describedby=\"caption-attachment-124\" class=\"size-full wp-image-124  \" title=\"Listorious\" src=\"https:\/\/ej6wemg7wiw.exactdn.com\/wp-content\/uploads\/2011\/06\/Listorious2.png?strip=all&lossy=1&ssl=1\" alt=\"Listorious\" width=\"458\" height=\"323\" srcset=\"https:\/\/ej6wemg7wiw.exactdn.com\/wp-content\/uploads\/2011\/06\/Listorious2.png?strip=all&amp;lossy=1&amp;ssl=1 954w, https:\/\/ej6wemg7wiw.exactdn.com\/wp-content\/uploads\/2011\/06\/Listorious2-300x212.png?strip=all&amp;lossy=1&amp;ssl=1 300w, https:\/\/ej6wemg7wiw.exactdn.com\/wp-content\/uploads\/2011\/06\/Listorious2-768x543.png?strip=all&amp;lossy=1&amp;ssl=1 768w, https:\/\/ej6wemg7wiw.exactdn.com\/wp-content\/uploads\/2011\/06\/Listorious2.png?strip=all&amp;lossy=1&amp;w=384&amp;ssl=1 384w\" sizes=\"(max-width: 458px) 100vw, 458px\" \/><p id=\"caption-attachment-124\" class=\"wp-caption-text\">Lists can be a great way to find awesome people<\/p><\/div>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Other Resources to Find People to Follow:<\/strong><\/p>\n<ul>\n<li><a href=\"http:\/\/twellow.com\" target=\"_blank\">Twellow.com<\/a> &#8211; good for people relevent to your industry<\/li>\n<li><a href=\"http:\/\/nearbytweets.com\" target=\"_blank\">nearbytweets.com<\/a> &#8211; good for finding people close to you (ideal for a local business like a restaurant etc)<\/li>\n<li><a href=\"http:\/\/www.twellow.com\/twellowhood\" target=\"_blank\">Twellowhood <\/a>&#8211; location<\/li>\n<li><a href=\"http:\/\/wefollow.com\" target=\"_blank\">wefollow<\/a> &#8211; industry<\/li>\n<\/ul>\n<p>also try <a href=\"www.search.twitter.com\/advanced \" target=\"_blank\">www.search.twitter.com\/advanced <\/a>&#8211; good for both industry and location<\/p>\n<h2><\/h2>\n<h2><\/h2>\n<h2><span style=\"color: #993300;\"><strong>How to Get Lots of Followers<\/strong><\/span><\/h2>\n<p>&nbsp;<\/p>\n<p>Ah the Holy Grail \u2013 how to get some followers on Twitter \u2013 I see so many people with 20 \u2013 200 followers. It\u2019s difficult to know how to grow beyond that.<\/p>\n<p>I myself struggled to get more than 160 followers for a long time until I discovered the strategies I\u2019m about to share with you.<\/p>\n<p>Why more followers anyway? Well there\u2019s a lot of merit behind the phrase \u2018quality not quantity\u2019 and absolutely, in the long run you want quality followers that care what you say and will help your cause. But without a certain number of followers, many won\u2019t take you\/your new business seriously.<\/p>\n<p>Definately a &#8216;chicken and egg&#8217; situation.<\/p>\n<p>Good news is: It\u2019s actually quite easy to grow your following really fast \u2013 you just need to know how to do it and be prepared to spend a little time at it. Ready? Let&#8217;s go&#8230;&#8230;&#8230;<\/p>\n<p><strong>Step 1: Set up your Funnels<\/strong><\/p>\n<p>Every single thing you own\/send online and offline should have your Twitter details on it, so that people you interact with can follow you if they wish. You never know where your email\/business card\/blog post will go \u2013 so make it easy for people to follow you. This way everything if \u2018funnelled\u2019 back to your Twitter page.<\/p>\n<p>Some examples:<\/p>\n<ul>\n<li>Your email signature (have this set to auto, so it\u2019s on all your mails)<\/li>\n<li>Your other social media profiles (Linkedin, Facebook, Meetup profiles etc)<\/li>\n<li>Your blog (I use <a title=\"Twitter Plugin\" href=\"http:\/\/wordpress.org\/extend\/plugins\/twitter-for-wordpress\/\" target=\"_blank\">Twitter for WordPress<\/a> and <a title=\"Twitter plugin\" href=\"http:\/\/www.wpburn.com\/wordpress-plugins\/wp-followme-plugin\" target=\"_blank\">Follow me<\/a> on this site)<\/li>\n<li>Your website<\/li>\n<li>Your business card<\/li>\n<li>Your forehead (ok, that one\u2019s taking it a bit far)<\/li>\n<\/ul>\n<p><strong>Step 2: Introduce yourself<\/strong><\/p>\n<p>The single fastest way to grow your following is to introduce yourself to as many people as possible.<\/p>\n<p>How do you &#8216;introduce yourself&#8217; on Twitter?<\/p>\n<p>You do this by <em>Following<\/em> someone &#8211; this is the equivalant of shaking someone&#8217;s hand at a networking party (will tell you a ninja trick how to automate this bit later)<\/p>\n<p>This is the single fastest way to grow your following. Infact, if you are committed to the cause, you could grow your following to 1,000+ in as little as a week (slows down a bit after this, for reasons I\u2019ll explain later).<\/p>\n<p>Why does this work? Because many Twitter users you follow will follow you back, if they deem you to be interesting\/relevant to what they\u2019re interested in.\u00a0 Many will see you\u2019ve followed them and take a split second decision whether to follow you back (see why your profile pic and bio is so important now)<\/p>\n<p>My experience is that, on average, 25% &#8211; 50% people will follow you back when you follow them.<\/p>\n<p>So, if you follow 1,000 people, approx 250 will follow you back. Follow 2,000, approx 1,000 will follow you back etc etc<\/p>\n<p><em>If you experience less than this 25% &#8211; 50% in follow backs, you have a problem with your bio or the info you\u2019re tweeting.<\/em><\/p>\n<p><strong>Step 3: Drop the Dead Weight<\/strong><\/p>\n<p>Here\u2019s the easy bit \u2013 so you should now have lots of new followers, unfortunately Twitter limits you to following only a few hundred more people than follow you back (it\u2019s actually 10% following of however many are following you, after the first 2,000).<\/p>\n<p>So by \u2018dropping the dead weight\u2019 and removing the people that don\u2019t follow you back, you pave the way to follow more people than will follow you back.<\/p>\n<p>Make sense?<\/p>\n<p>I typically give someone 3 days before unfollowing them. Harsh but fair \ud83d\ude42<\/p>\n<p><em>note: obviously don\u2019t unfollow your key industry influencers or mavens, you\u2019ll want to keep these at all times<\/em><\/p>\n<p><strong>How do I tell if someone if following me?<\/strong> It\u2019s really easy.<\/p>\n<ol>\n<li>Go to: http:\/\/twitter.com\/yourprofilename\/following<\/li>\n<li>Click \u2018people\u2019<\/li>\n<li><strong>If you can see a DM button \u2013 then they are following you back <\/strong>(see below)<strong> <\/strong><strong> <\/strong><\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<div id=\"attachment_125\" style=\"width: 501px\" class=\"wp-caption alignleft\"><img decoding=\"async\" aria-describedby=\"caption-attachment-125\" class=\"size-large wp-image-125  \" title=\"Twitter Follow Purge\" src=\"https:\/\/ej6wemg7wiw.exactdn.com\/wp-content\/uploads\/2011\/06\/2011-06-25_1238-1024x537.png?strip=all&lossy=1&ssl=1\" alt=\"Twitter Follow Purge\" width=\"491\" height=\"258\" srcset=\"https:\/\/ej6wemg7wiw.exactdn.com\/wp-content\/uploads\/2011\/06\/2011-06-25_1238-1024x537.png?strip=all&amp;lossy=1&amp;ssl=1 1024w, https:\/\/ej6wemg7wiw.exactdn.com\/wp-content\/uploads\/2011\/06\/2011-06-25_1238-300x157.png?strip=all&amp;lossy=1&amp;ssl=1 300w, https:\/\/ej6wemg7wiw.exactdn.com\/wp-content\/uploads\/2011\/06\/2011-06-25_1238-768x403.png?strip=all&amp;lossy=1&amp;ssl=1 768w, https:\/\/ej6wemg7wiw.exactdn.com\/wp-content\/uploads\/2011\/06\/2011-06-25_1238.png?strip=all&amp;lossy=1&amp;ssl=1 1306w, https:\/\/ej6wemg7wiw.exactdn.com\/wp-content\/uploads\/2011\/06\/2011-06-25_1238.png?strip=all&amp;lossy=1&amp;w=384&amp;ssl=1 384w, https:\/\/ej6wemg7wiw.exactdn.com\/wp-content\/uploads\/2011\/06\/2011-06-25_1238.png?strip=all&amp;lossy=1&amp;w=1152&amp;ssl=1 1152w\" sizes=\"(max-width: 491px) 100vw, 491px\" \/><p id=\"caption-attachment-125\" class=\"wp-caption-text\">Gary is following me back - we like that!<\/p><\/div>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<div id=\"attachment_126\" style=\"width: 501px\" class=\"wp-caption alignleft\"><img decoding=\"async\" aria-describedby=\"caption-attachment-126\" class=\"size-large wp-image-126  \" title=\"not follow twitter\" src=\"https:\/\/ej6wemg7wiw.exactdn.com\/wp-content\/uploads\/2011\/06\/notfollow-1024x524.png?strip=all&lossy=1&resize=491%2C251&ssl=1\" alt=\"not follow twitter\" width=\"491\" height=\"251\" \/><p id=\"caption-attachment-126\" class=\"wp-caption-text\">The Guardian isn&#39;t following me back - yet :<\/p><\/div>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><em>Ninja tip: If this all sounds like a lot od hard work, I&#8217;ll tell you how to automate this below<\/em><\/p>\n<p><strong>Step 4 &#8211;\u00a0 Engage People<\/strong><\/p>\n<p>More people you get to know (engage), more followers you&#8217;ll have. That&#8217;s about it. I recommedn engaging at least one new person a day (many more if you have the time). Just make sure it&#8217;s relevent and timely.<\/p>\n<ul>\n<li>@ replying to someone &#8211; the equivalent of starting a conversation with someone at a party<\/li>\n<li>Retweeting someone&#8217;s tweet &#8211; the equivalent of giving someone a compliment for something they said at a party<\/li>\n<li>DM (Direct Message) &#8211; Does what it says on the tin. I&#8217;m not so keen on these but they can be effective if done right.<\/li>\n<\/ul>\n<p>I use <a href=\"http:\/\/www.tweetdeck.com\/\">Tweetdeck <\/a>everyday to engage with people on Twitter. It&#8217;s completely free and very cool to use.\u00a0 Use the desktop version for best results.<\/p>\n<h2><span style=\"color: #993300;\"><strong>Listening on Twitter <\/strong><\/span><\/h2>\n<p>&nbsp;<\/p>\n<p>Did you know Twitter is one of the most powerful search engines out there for your brand?<\/p>\n<p>This is because people regularly tweet out requests for help on a certain topic. Some examples:<\/p>\n<ul>\n<li><em>Anyone recommend a hotel in New York? <\/em><\/li>\n<li><em>Know a good graphic designer?<\/em><\/li>\n<li><em>Looking for a motivated intern to work on marketing project<\/em><\/li>\n<\/ul>\n<p>Think about it&#8230;.If you own a business relevant to any of these- if you reply with useful information, of an offer \u2013 you\u2019ve a foot in the door.<\/p>\n<p>You can \u2018listen\u2019 for any terms you want. This can be setup easily on Tweetdeck. <strong> <\/strong><\/p>\n<p><strong>Here\u2019s how I do it:<\/strong><\/p>\n<ol>\n<li>Open TweetDeck<\/li>\n<li>Click the &#8216;add new column&#8217; button on the top left<\/li>\n<li>Under &#8216;search&#8217; input a search term you believe your target market would use when looking for a product\/service like your&#8217;s<\/li>\n<li>Monitor the searches daily\/hourly<\/li>\n<li>Engage with people that are looking for help &#8211; it&#8217;s ok to offer your serives (it;s relevent and timely), just don&#8217;t be too pushy<\/li>\n<\/ol>\n<p><strong>An example of &#8216;listening&#8217; done well:<\/strong><\/p>\n<p>Yesterday I sent a tweet asking for recommendations on work productivity tools<\/p>\n<div id=\"attachment_129\" style=\"width: 532px\" class=\"wp-caption alignleft\"><img decoding=\"async\" aria-describedby=\"caption-attachment-129\" class=\"size-full wp-image-129\" title=\"howard twitter\" src=\"https:\/\/ej6wemg7wiw.exactdn.com\/wp-content\/uploads\/2011\/06\/me_twit.png?strip=all&lossy=1&ssl=1\" alt=\"howard twitter\" width=\"522\" height=\"91\" srcset=\"https:\/\/ej6wemg7wiw.exactdn.com\/wp-content\/uploads\/2011\/06\/me_twit.png?strip=all&amp;lossy=1&amp;ssl=1 522w, https:\/\/ej6wemg7wiw.exactdn.com\/wp-content\/uploads\/2011\/06\/me_twit-300x52.png?strip=all&amp;lossy=1&amp;ssl=1 300w, https:\/\/ej6wemg7wiw.exactdn.com\/wp-content\/uploads\/2011\/06\/me_twit.png?strip=all&amp;lossy=1&amp;w=384&amp;ssl=1 384w\" sizes=\"(max-width: 522px) 100vw, 522px\" \/><p id=\"caption-attachment-129\" class=\"wp-caption-text\">My Tweet yesterday<\/p><\/div>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>Almost instantly I received a responce from a company called <a href=\"http:\/\/www.yanomo.com\/en_GB\/\" target=\"_blank\">Yanomo<\/a> mentioning I should check out their new tool. Think I checked out their site? You betcha!<\/p>\n<p>Why does this work do well? Becuase I had already raised my hand to say I was looking for this information. I wanted them to tell me about their product at this moment. Any other time, I&#8217;d probably ignore it<\/p>\n<div id=\"attachment_130\" style=\"width: 624px\" class=\"wp-caption alignleft\"><img decoding=\"async\" aria-describedby=\"caption-attachment-130\" class=\"size-large wp-image-130 \" title=\"Yamono twitter\" src=\"https:\/\/ej6wemg7wiw.exactdn.com\/wp-content\/uploads\/2011\/06\/Yamono-1024x619.png?strip=all&lossy=1&ssl=1\" alt=\"Yamono twitter\" width=\"614\" height=\"371\" srcset=\"https:\/\/ej6wemg7wiw.exactdn.com\/wp-content\/uploads\/2011\/06\/Yamono-1024x619.png?strip=all&amp;lossy=1&amp;ssl=1 1024w, https:\/\/ej6wemg7wiw.exactdn.com\/wp-content\/uploads\/2011\/06\/Yamono-300x181.png?strip=all&amp;lossy=1&amp;ssl=1 300w, https:\/\/ej6wemg7wiw.exactdn.com\/wp-content\/uploads\/2011\/06\/Yamono-768x464.png?strip=all&amp;lossy=1&amp;ssl=1 768w, https:\/\/ej6wemg7wiw.exactdn.com\/wp-content\/uploads\/2011\/06\/Yamono.png?strip=all&amp;lossy=1&amp;ssl=1 1110w, https:\/\/ej6wemg7wiw.exactdn.com\/wp-content\/uploads\/2011\/06\/Yamono.png?strip=all&amp;lossy=1&amp;w=384&amp;ssl=1 384w\" sizes=\"(max-width: 614px) 100vw, 614px\" \/><p id=\"caption-attachment-130\" class=\"wp-caption-text\">Good response - it was even on a Saturday!Relevant, timely....<\/p><\/div>\n<p>p.s. If you don&#8217;t use Tweetdeck, you can also simply use: <a href=\"http:\/\/www.search.twitter.com\/\">www.search.twitter.com<\/a><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"text-decoration: underline;\">Now with these principles out of the way, this is how you unleash auto-follow awesomeness!<\/span><\/p>\n<h2><span style=\"color: #993300;\"><strong>Ninja Tip #1: Autofollow!<\/strong><\/span><\/h2>\n<p>If you&#8217;re thinking all the points I&#8217;ve made so far sound like a lot of heard work &#8211; well, you&#8217;d b right. It takes time. Luckily there&#8217;s ways you can automate it. So a web tool does all the work for you. Nice one!<\/p>\n<p><span style=\"text-decoration: underline;\">Step 1: Get an autofollow tool<\/span><\/p>\n<p>This is the secret to growing your followers fast &#8211; and <strong>how I grew my following by 800 people in a fortnight. <\/strong><\/p>\n<p>The tool I recommend is<a title=\"Twitter tool\" href=\"http:\/\/tweetspinner.com\/70943337\" target=\"_blank\"> Tweetspinner <\/a>(affiliate link) as it\u2019s the one I personally use. I show in a video below exactly how I set this up for my account.<\/p>\n<p>Another options is <a href=\"http:\/\/tweetadder.com\" target=\"_blank\">Tweetadder<\/a> \u2013 which is more expensive but have heard it\u2019s also good.<\/p>\n<p>Both these tools will automatically search for people relevant to you based on keywords, location and what they\u2019re tweeting about and follow them for you. Based on the principle mentioned above, many of these will autofollow you back. They also remove people who have not followed you back within a certain time period.<\/p>\n<p>So to sum up:<\/p>\n<ul>\n<li>Autofollowing new followers (recommended \u2013 good karma)<\/li>\n<li>Auto purging people that are not following you back (also recommended as you have to keep culling your list of people who are not following you back if you are to grow your list fast)<\/li>\n<li>Auto DM response \u2013 sending an auto DM to new followers. Just make sure it\u2019s not spammy. Too many people say \u2018hi, please visit my site\u2019 etc. that\u2019s not cool. Be personal, Show you\u2019re interested in getting to know about what they\u2019re doing<\/li>\n<\/ul>\n<p><strong>How I set up my auto-follow tool<\/strong><\/p>\n<p>These tools seem a little complex at first glance, but don\u2019t worry they\u2019re really simple once you set them up once. Here\u2019s how I set up <a title=\"Twitter tool\" href=\"http:\/\/tweetspinner.com\/70943337\" target=\"_blank\">Tweetspinner <\/a>(affiliate link) I recommend you copy these settings:<\/p>\n<p><iframe loading=\"lazy\" src=\"http:\/\/www.youtube.com\/embed\/F88vaRCEBEc\" frameborder=\"0\" width=\"425\" height=\"349\"><\/iframe><br \/>\n<strong>Now watch your new follower numbers grow!!!<\/strong><\/p>\n<h2><strong><span style=\"color: #993300;\">Ninja Tip #2 &#8211; Automate your tweets <\/span>\u00a0<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>Posting to Twitter can take time and lots of people forget \u2013 and there\u2019s no faster way to lose followers than not posting for a month. You need to keep momentum.<\/p>\n<p>Luckily there\u2019s ways to automate this \u2013 so you it looks like you\u2019re sending insightful tweets, when really you\u2019re body boarding at the beach. Nice!<\/p>\n<p><span style=\"text-decoration: underline;\">Here\u2019s how you do it:<\/span><\/p>\n<p><strong>Auto tweet Method 1: Scheduling<\/strong><\/p>\n<ol>\n<li>Create a list of \u2018evergreen\u2019 Tweets (\u2018evergreen\u2019 means they don\u2019t go out of date)<\/li>\n<li>Open <a href=\"http:\/\/www.tweetdeck.com\/\" target=\"_blank\">Tweetdeck<\/a><\/li>\n<li>Copy and paste in an evergreen tweet<\/li>\n<li>On the right hand side, beside \u2018send\u2019 click the little clock icon<\/li>\n<li>Schedule the time you want<\/li>\n<li>Hit \u2018Send\u2019<\/li>\n<li>Hey presto \u2013 the tweet is sent whenever you scheduled it<\/li>\n<\/ol>\n<div id=\"attachment_127\" style=\"width: 378px\" class=\"wp-caption alignleft\"><img decoding=\"async\" aria-describedby=\"caption-attachment-127\" class=\"size-large wp-image-127  \" title=\"tweetdeck\" src=\"https:\/\/ej6wemg7wiw.exactdn.com\/wp-content\/uploads\/2011\/06\/tweetdeck-1024x618.png?strip=all&lossy=1&resize=368%2C223&ssl=1\" alt=\"tweetdeck\" width=\"368\" height=\"223\" \/><p id=\"caption-attachment-127\" class=\"wp-caption-text\">Schedule button is the the right, beside &#39;send&#39;<\/p><\/div>\n<p>(Extra secret tip: Statistically tweets are most likely to be retweeted at 8am, 1.00pm and 5.30pm so schedule them for then)<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Autotweet Method 2: TwitterFeed<\/strong><\/p>\n<p><a href=\"http:\/\/twitterfeed.com\/\" target=\"_blank\">Twitterfeed<\/a> is another awesome (free) service that sends free tweets for you. It auto-tweets new posts from your favourite blogs. To set up:<\/p>\n<ol>\n<li>Find the blogs with content your followers would find most useful<\/li>\n<li>Add the blog to Tweetfeed<\/li>\n<li>Make you click \u2018advanced\u2019 when setting up and put in <em>via @yourtwittername<\/em> \u2013 so your name gets passed along when shared (= more followers for you)<\/li>\n<\/ol>\n<div id=\"attachment_128\" style=\"width: 561px\" class=\"wp-caption alignleft\"><a href=\"https:\/\/ej6wemg7wiw.exactdn.com\/wp-content\/uploads\/2011\/06\/twitfeed.png?strip=all&lossy=1&w=2560&ssl=1\"><img decoding=\"async\" aria-describedby=\"caption-attachment-128\" class=\"size-full wp-image-128 \" title=\"twitfeed\" src=\"https:\/\/ej6wemg7wiw.exactdn.com\/wp-content\/uploads\/2011\/06\/twitfeed.png?strip=all&lossy=1&ssl=1\" alt=\"twitfeed\" width=\"551\" height=\"416\" srcset=\"https:\/\/ej6wemg7wiw.exactdn.com\/wp-content\/uploads\/2011\/06\/twitfeed.png?strip=all&amp;lossy=1&amp;ssl=1 918w, https:\/\/ej6wemg7wiw.exactdn.com\/wp-content\/uploads\/2011\/06\/twitfeed-300x226.png?strip=all&amp;lossy=1&amp;ssl=1 300w, https:\/\/ej6wemg7wiw.exactdn.com\/wp-content\/uploads\/2011\/06\/twitfeed-768x580.png?strip=all&amp;lossy=1&amp;ssl=1 768w, https:\/\/ej6wemg7wiw.exactdn.com\/wp-content\/uploads\/2011\/06\/twitfeed.png?strip=all&amp;lossy=1&amp;w=384&amp;ssl=1 384w\" sizes=\"(max-width: 551px) 100vw, 551px\" \/><\/a><p id=\"caption-attachment-128\" class=\"wp-caption-text\">Twitterfeed: Great way to share useful content automatically<\/p><\/div>\n<p>&nbsp;<\/p>\n<p><strong>Tweet old post<\/strong> <a href=\"http:\/\/wordpress.org\/extend\/plugins\/tweet-old-post\/\">http:\/\/wordpress.org\/extend\/plugins\/tweet-old-post\/<\/a> Is a great plug-in for your blog that will retweet old blog posts that new followers may have missed.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Other resources <\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Last Note: <\/strong>These automated tools are great but they can\u2019t be the only source of content for your account: Make sure to mix with a healthy dose of real human conversations \ud83d\ude42<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #993300;\"><strong>Final notes:<\/strong><\/span><\/h2>\n<p>Most of us agree that Twitter holds great potential for those that utilise it correctly. However, it can be on big time waste if you don&#8217;t use it strategically and deliberately.<\/p>\n<p>If you follow the above steps you will see success with Twitter &#8211; just keep at it. And don&#8217;t forget to:<\/p>\n<ul>\n<li>Be relevant<\/li>\n<li>Be human<\/li>\n<li>Don\u2019t spam (that includes auto DM\u2019s)<\/li>\n<li>Use tweetdeck &amp; other col tools to manage your tweets<\/li>\n<li>Have fun<\/li>\n<li>Make friends<\/li>\n<\/ul>\n<p><span style=\"color: #993300;\"><strong>Would love to hear any other tips and tricks you might know. Also please post your successes here in the comments<\/strong><\/span><\/p>\n<p>Good luck!<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>All truths are easy to understand once they are discovered, the point is to discover them &#8211; Galileo Love it or hate it \u2013 Twitter is one of the most popular and arguably, most effective, ways to market yourself or your business online. And it AIN\u2019T going away. I recently been working on a Social [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":117,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[33],"tags":[43,44,35,45,42],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Twitter Marketing Guide for Startups - Howard Kingston<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/howardkingston.com\/twitter-marketing-guide-for-startups\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Twitter Marketing Guide for Startups - Howard Kingston\" \/>\n<meta property=\"og:description\" content=\"All truths are easy to understand once they are discovered, the point is to discover them &#8211; Galileo Love it or hate it \u2013 Twitter is one of the most popular and arguably, most effective, ways to market yourself or your business online. And it AIN\u2019T going away. 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