How do you know if your website is designed in the best way for your customers? What are visitors to your site not doing? What do you want them to do?
In this interview, recorded at Future of Web Apps London 2011, I caught up with Pete Koomen co-founder of Optimizely, a market leader in website optimisation software, and discussed how to optimise your website so visitors will click where you want them to.
In this interview you will learn:
- What is A/B testing?
- The first test you should do for your startup
- How to get started with optimising your site using A/B testing?
- Where you can find the lowest hanging fruit to optimise
- Some examples of what you should try to optimise first
Check it out: